Expect to see everything from children's toys to car racing apps gain GoPro compatibility, thanks to a new developer program the company announced today.
The program is aimed at mobile apps, devices that connect to the camera, and mounts and housings. GoPro also announced a "Works With GoPro" verification program, which will include a logo that partners can display on their websites, product boxes, and marketing materials.
More than 100 companies and developers have already integrated GoPro into their products over the past two years, including Fisher-Price and BMW.
With the Fisher-Price integration, parents will be able to add GoPro cameras to certain toys, including Jumperoo, Walker, and Gym products. The camera housings are child-friendly, and of course the GoPro cameras themselves should be able to handle just about anything a kid can throw at it.
BMW has developed a lap timer app for driving enthusiasts, which records car telemetry data, speed, location, as well as video from a driver's GoPro camera. It's aimed at people who frequent "track days," when racetracks open their courses to the general public for a chance to push their cars to the limit without fear of speeding tickets.
Of course, there are already countless ways to integrate GoPro cameras with other devices and apps, from Periscope integration to a wealth of third-party mounting accessories. GoPro CEO Nick Woodman acknowledged this already-substantial add-on market; the official developer program doesn't mean his company is turning its back on that, he said.
"The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next," he said in a statement. "We're grateful to benefit from the collective genius of the participating developers and we're excited to now officially support their efforts with our developer toolkits."
Source: GoPro Dev Program Means Camera-Equipped Toys, Cars, More
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