Roughly 10 billion videos are viewed on Snapchat, the ephemeral photo app that's becoming a media platform, up a quarter from February. Snapchat confirmed the number to Tech Insider.
The company is also planning a feature that allows a user to record video through the app to begin live streaming, the newspaper reported.
Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they're seeing or doing.
That design gives the company an edge in a market where Facebook Inc.is building a business quickly. Users who are shooting a video may also be able to switch to a Facebook Live stream.
Like the photos, the videos can quickly disappear.
A representative for Facebook declined to comment on the report.
If ever the app comes into play, the challenge would be to actually get people to download another new app that's part of the Facebook family, and then for them to actually use it. There was some resistance when they forced us to download a separate Messenger app, but now it looks like people have gotten used to it.
Despite Facebook owning Instagram, the idea of the new camera app will be to snap and share rather than tailoring images with filters, effects, and other cosmetics. Many of its users check Facebook several times each day, but there has been a big drop in the numbers sharing status updates about their own lives as well as personal videos and photos. But the companies measure differently. A view is counted as soon as someone starts watching a snap, which means that if the person doesn't complete the whole video, it's still counted toward that 10 billion metric.
Source: Facebook is working on a Snapchat-like camera app
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