Apple's iPhone has long been regarded as having one of the best cameras in the business.
And with the firm's latest 6s handset featuring the ability to record in Ultra HD, it's not only amateur snappers that are hitting the record button.
With its compact size and pin-sharp image quality, pro filmmakers are now using the iPhone to shoot a range of movies and documentaries.
Eleanor Mannion is a News Co-ordinator at Irish broadcaster, RTE.
Not a camera operator by trade, she recently directed and shot an hour-long documentary in 4K on iPhone 6s Plus.
The documentary, called "The Collectors" will air tonight on RTE, Ireland's national broadcast channel.
Mannion explains that she's always been interested in storytelling and "The Collectors" came about after she attended a MOJO (Mobile Journalism) course and last Summer, shot a sizzle trailer on iPhone as a pitch for the documentary, which was immediately commissioned.
"I didn't have to take a camera crew with me, I could just go on my own and have conversations with people about their collections"
Eleanor Mannion, News Co-ordinator at Irish broadcaster, RTE"MOJO really empowered me to tell the story in the way I wanted. Because I could film all of the footage myself, using iPhone gave me a level of control that I'd never imagined having before.
"I didn't have to take a camera crew with me, I could just go on my own and have conversations with people about their collections.
"The medium didn't get in the way of the story and that was really important to me."
"It allowed me another level of intimacy and honesty and it enabled me to get into spaces we'd never have been able to with a traditional camera, like a loft to see more of a collection of DinKy cars.
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Another filmmaker using the iPhone is Mary McCartney.
The daughter of Beatles star Paul McCartney shot her latest short film entirely on an iPhone 6s Plus.
The video presents a modern twist on Shakespeare classics, with some of the Bard's most famous characters.
Speaking about the film Mary said: "I love the contrast of this project, I shot the stills on 35mm negative film but when it came to the moving image I decided this would be the perfect project to film on the iPhone 6s Plus.
"The end result has the quality and feel I was looking for."
If you fancy shooting movies and pictures on your iPhone here's our top photography tips.
USE BURST MODE:
Burst mode on the iPhone continuously captures 10 photos per second, letting you take hundreds of images so you don't miss a single moment.
From the Camera app, just tap and hold the shutter until you think you've got your snap (or your memory runs out!)
Favourites are automatically selected but you can also choose your own.
ADD EFFECTS
Apple's iPhone filters can add stunning effects to your snaps quickly and easily with just a swipe.
Pick one of eight Apple-designed filters and see it live before you take the shot.
But don't panic, if you don't like what you've taken you can always change it later.
Apple iPhone 6s photo camera
BE FLASH:
True Tone flash on the iPhone captures vibrant colours in their purest form when shooting in low light.
The clever flash is able to determine just the right balance of ambient light versus flash for more natural-looking skin tones.
And the result is a beautiful shot with more true-to-life colours.
GO SLOW:
If you're videoing a moment packed with action, remember the iPhone's slow motion mode.
Record the footage then pick which parts you want to see at full speed and which in super slow-motion.
MORE TOP TIPS
• Set the Auto Focus and Auto Exposure by pressing and holding anywhere you want on the image
• If the picture is a little dark, tap on a shadow to brighten the exposure
• Want to take a picture while you are recording? Grab it by tapping the white circle to the left of your record button
• Take video in landscape for the best video capture
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